Creating a great customer experience is a challenging task for businesses. Even the most popular and trusted brands can lose customers if they fail to meet their needs. In this context, creating an engaging brand experience can be the key to success. And nothing proves to be more engaging than a unique retail strategy, even in this digital age of online shopping. That’s why there are many companies that have decided to create flagship stores that not only sell their products but also provide an immersive brand experience. The result? Some of the coolest Apple Stores in the United States, are perfect examples of smart store design and intentional user experience.
Staples Center Store
The Staples Center Store is located inside the Staples Center arena, home to Los Angeles Lakers basketball games and other sporting events. This store is the busiest Apple Store in the US, with fans visiting before or after events. In fact, it is the second-busiest store globally, with over 2 million visitors annually. This is an excellent example of how retailers can use store locations to their advantage. The Staples Center Store is not the only store inside the Staples Center. Other retailers include Victoria’s Secret and Barbie. However, with an average of 3,000 visitors a day, the Apple Store is Staples Center’s most popular retailer. What makes this store so cool is that it was designed as part of the Staples Center and therefore integrated seamlessly into the architecture of the arena. The store’s transparent glass façade is a unique Apple Store design that enables shoppers to see into the store from the outside and vice-versa. It also has an elevator that takes customers directly to the upper level, where they can find the Genius Bar and try out products.
Apple Fifth Avenue Store
The Fifth Avenue Store is located on the world’s most famous shopping street and indeed one of the most heavily visited tourist destinations in the world. The store has a daily average of 12,000 visitors and is the most popular tourist attraction in New York City. It is also the largest store by floor space in the United States and one of Apple’s most high-profile retail outlets. The Fifth Avenue Store is the world’s most profitable Apple Store, bringing in $25,000 daily on average. This is one of the most luxurious Apple Stores in the country. The entrance is through a glass cube structure covered with a 24-karat gold-plated camper. Inside, the store boasts a 24-foot-tall glass staircase, Venetian marble floors, a custom-designed elevator, and large transparent glass panels to enable natural light to flood the store. The Fifth Avenue Store has been visited by celebrities, politicians, and business moguls.
Apple Boylston Street Store, Boston
Apple Boylston Street Store, Boston is the first Apple Store in the world. Opened on August 5th, 2001, it was the result of a collaboration between Steve Jobs, Ron Johnson, and Ron Wilson. The store was located in the Back Bay neighborhood of Boston, Massachusetts. It was closed in April 2017 and demolition began shortly thereafter. Apple had considered relocating to Copley Square or Prudential Center but ultimately decided to leave Boston altogether.
The store was built along Boylston Street next to a branch of the Lord & Taylor department store. The lot cost $10 million and the construction cost $3 million. It took just over two years to build and opened in August 2001. The building itself is four stories high with a basement and a rooftop terrace for customers. The main entrance is on Dartmouth Street, with an entrance on Boylston Street as well for deliveries.
When it opened, there were 400 employees working at the store, which was considered an “Apple-dar” moment when Jobs walked into the building for the first time after visiting it several times during construction.
The store sold other Apple products besides just iPhones and computers such as iPods, Macs computers, and iPads for the first time ever.
Apple Union Square Store
The Union Square Store is located in the center of San Francisco’s shopping and entertainment district. Notable attractions nearby include San Francisco’s cable cars, the San Francisco Museum of Modern Art, the Asian Art Museum, and the city’s famous Powell Street. The store has a daily average of 9,000 customers and is the most popular tourist attraction in San Francisco. Apple’s Union Square Store is the second-most profitable store in the country, with daily sales of around $25,000. The store is one of the largest Apple Stores in the world with over 18,000 square feet of retail space. The Union Square Store is a large and completely transparent glass box with a minimalist design and an abundance of natural light. The store’s centerpiece is a large glass cylinder in the center of the store with a spiral staircase that leads to an upstairs area.
All these Apple Stores are great examples of how retailers can create an engaging and immersive brand experience with the help of store design. In fact, the best stores are not only beautiful to look at but also offer a practical and functional shopping experience. So, the next time you visit an Apple Store, you can see how much effort has been put into the store design and experience in order to create the coolest Apple Stores in the country.